The Very Good Butchers Increases Holiday Production in Response to Product Popularity and Nationwide Turkey Shortages

Posted: Nov 9, 2021
by Bioenterprise

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Very Good Butchers, maker of carefully crafted plant-based meats, offers its best-selling Stuffed Beast, Thanksgiving Box and Holiday Box as an alternative for holiday feasts

VANCOUVER, British Columbia–(BUSINESS WIRE)–The Very Good Butchers, a brand of The Very Good Food Company dedicated to making whole food, highly nutritious, minimally processed plant-based meats accessible, has increased production of its best-selling Stuffed Beast and Thanksgiving Box as recent reports hint at nationwide turkey shortages, resulting in higher meat costs. The company is also testing a new pilot program offering delivery of its Stuffed Beast direct to consumers in select U.S. cities including Los Angeles, San Jose, Las Vegas, Philadelphia and Chicago, in just 30 minutes, in time for Thanksgiving, via same day online food delivery platforms Uber Eats, DoorDash and GrubHub.

Packed with fall and winter-inspired flavours, these limited edition plant-based offerings are made with a variety of seasonal vegetables and spices, and can be used in several festive dishes, including special recipes by The Very Good Butchers here.

Recently, the U.S. Department of Agriculture predicted a 1.5% decrease in turkey production from 2020, falling by 84 million pounds, and consumers are searching for different options this holiday season. Coupled with ongoing issues in the food supply chain, and shortages in labor, transportation and packaging materials, the cost of turkeys may increase by 10-15%. The Very Good Butchers sold out of its best-selling Stuffed Beast during last year’s Canadian Thanksgiving and with the recent turkey decline, the brand is increasing production and offering an alternative protein to traditional holiday meals now available in both Canada and the U.S.

“In response to consumer demand for our best-selling Stuffed Beast last year, we’re thrilled to launch our limited-edition Thanksgiving and Holiday Boxes for the holidays,” said Mitchell Scott, co-founder and CEO of The Very Good Food Company. “Given nationwide turkey shortages, increasing production of our Stuffed Beast will give consumers alternatives to ‘traditional’ holiday dinners, while simultaneously showing that eating plant-based can be delicious, easy and approachable.”

All of The Very Good Butchers plant-based meats are carefully crafted and made with real, whole-food ingredients like beans, grains, vegetables, and a variety of spices. On a mission to show that making good choices doesn’t mean sacrificing flavour, The Very Good Butchers are making plant-based eating as convenient, nutritious and delicious as possible.

The Very Good Butchers Stuffed Beast and Thanksgiving Box can be purchased online via the brand’s website and in-store at a variety of Canadian retailers now and U.S. retailers at the beginning of November, including Whole Foods (Canada) and Wegmans. To learn more about The Very Good Butchers, visit www.us.verygoodbutchers.com, or follow them on Instagram (@theverygoodbutchers), Facebook (@theverygoodbutchers), and Twitter (@VeryGoodButcher).

About The Very Good Food Company Inc.

The Very Good Food Company Inc. is an emerging plant-based food technology company that produces nutritious and delicious plant-based meat and cheese products under VERY GOOD’s core brands: The Very Good Butchers and The Very Good Cheese Co. The Company is publicly traded in Canada on the TSX Venture Exchange under the symbol VERY, in the United States on the Nasdaq Capital Market under the symbol VGFC and on the Frankfurt Stock Exchange under the symbol OSI. For more information visit www.verygoodfood.com.

Certain statements in this release constitute “forward-looking statements.” These statements, including statements relating to the attributes and nutritional content of The Very Good Butchers products, the increased production of the Stuffed Beast and the availability of the Stuffed Beast via online food delivery platforms, the effect of the expected turkey shortage, and the launch of Thanksgiving and Holiday Boxes for the holidays and the timing therefor, are based on the current opinions, expectations, beliefs, plans, objectives, assumptions or projections of management of The Very Good Food Company Inc., regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While The Very Good Food Company believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors and anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein, including, among others, the impact of, uncertainties and risks associated with the ongoing COVID-19 pandemic, negative cash flow and future financing requirements to sustain and grow operations, limited history of operations and revenues and no history of earnings, expansion of facilities, competition, availability of raw materials, dependence on senior management and key personnel, general business risk and liability, regulation of the food industry, change in laws, regulations and guidelines, compliance with laws, unfavourable publicity or consumer perception, product liability and product recalls, risks related to intellectual property, difficulties with forecasts, management of growth and litigation. For a more comprehensive discussion of the risks faced by The Very Good Food Company, please refer to the company’s most recent Annual Information Form filed with Canadian securities regulatory authorities at www.sedar.com. and as an exhibit to the registration statement on Form F-10 filed with the SEC at www.sec.gov. Such forward-looking statements are made only as of the date of this release. The Very Good Food Company Inc. undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law.

Contacts

Media Contact:
Aubrey Martin

Rachel Kay Public Relations

(858) 922-1576

aubrey@rkpr.net