TORONTO–(BUSINESS WIRE)–Canadian-based organic snack brand MadeGood reveals its first series of changemakers in the U.S. and Canada who will join their Un-Wrecking Crew. This announcement is part of a multi-channel international creative campaign to inspire youth to lead local initiatives specifically in the areas of food insecurity and together “Un-Wreck the Future.” Each of the Un-Wrecking Crew Members named today will receive $1,000 worth of MadeGood product to use in their community outreach activities.
Over the past two months, hundreds of young people across the United States and Canada have submitted both written and video entries to become part of the brand’s ‘Un-Wrecking Crew’ highlighting their efforts to reduce food insecurity in their communities. These individuals have been selected based on the focus on their initiatives, the impact they make, and the quality of their presentations.
MadeGood co-founder Nima Fotovat welcomes the newest members of the Un-Wrecking Crew by saying, “As a company built on the mission of feeding kids’ tummies and minds, we are deeply inspired and humbled by today’s youth. When looking at the many submissions to become a Crew Member, we were genuinely moved by the incredible work youth are doing to support those suffering from food insecurity. We were so impressed with the many ways they contribute to causes on a local basis. From making individual care packages for the homeless to stocking food pantries, and even developing apps so people can find food resources, there is so very much to appreciate in today’s youth. Witnessing all of these amazing initiatives at work gives us inspiration and hope for the future and makes us believe that together we can make a difference.”
The newest members of the 2021 MadeGood Un-Wrecking Crew are:
- Addison G., Austin, Texas
- Andy O., Regina, Saskatchewan
- Chander P., Williamstown, Massachusetts
- Desiree W., Mississauga, Ontario
- Erin N., Richmond, Virginia
- Esha and Shreyaa V., Ashburn, Virginia
- Hannah C., White River Junction, Vermont
- Jack G., Duluth, Georgia
- Jill D., White Lake, Michigan
- Karina S., Coral Springs, Florida
- Marjorie D., Vista, California
- Maxwell S., Needham, Massachusetts
- Nikolas J., Oshawa, Ontario
- Shannon S., Sudbury, Ontario
- William D., Cincinnati, Ohio
Additional crew members will also be announced in the coming weeks – and these amazing young people join the following campaign Ambassadors: University of Missouri medical student and founder of VolunTEEN Nation and Grow Healthy, Sophie Bernstein (21); Austin, Texas-based home gardener, Katie’s Krops grower, Ian’s Giving Garden founder, and TIME’s “Kid of the Year” finalist, Ian McKenna (17); Vancouver, Canada’s preteen philanthropist Jonathan “Bear” Yeung (11); and Toronto, Canada-based safe food environmental youth activist and founder of Kids Right To Know, Rachel Parent (22).
The multi-year platform has ambitious and far-reaching objectives around creating a better, healthier, and more equitable society, with the focus of combatting food insecurity to kick off the campaign. Future editions will consider both food insecurity and other issues that concern our society today.
For the latest on the campaign, please visit unwreckthefuture.com and/or engage on social media via @madegoodfoods.
About MadeGood Foods
Canadian-based MadeGood® is dedicated to providing healthy snacks that are rich in nutrients, allergen-friendly, and minimally processed. All MadeGood products contain wholesome organic ingredients that are ethically sourced. They are proud to be a certified B Corporation and part of a group of for-profit companies, certified by the nonprofit B Lab, to meet rigorous standards of social and environmental performance, accountability, and transparency. MadeGood is made in a Zero Waste certified facility. MadeGood® is a good choice for your health, your family’s health, and the planet’s health. Trust in something good. For more details, visit madegoodfoods.com or @madegoodfoods.
Contacts
Riverside Natural Foods: Milana Kleidman, m.kleidman@riversidenaturals.com
U.S. Agency: Kate Franklin, Coast Public Relations, kate@coastprgroup.com
Canadian Agency: Brigitte Kenny, Hype PR, brigitte@hypepr.ca