Use consistent messaging

To maintain Bioenterprise Canada’s tone, voice, and communication style, use the following phrasing and language suggestions.

Horizontal logo

The Bioenterprise Canada logo icon is formed by a single, continuous line that creates three interconnected leaf shapes. Not only does it symbolize connection, innovation, and growth, the three leaves also represent our core audiences—innovators, partners, and investors—and the close relationship between them.

The design reflects a professional, forward-thinking, and approachable identity aligned with our national positioning.

This is the primary Bioenterprise Canada logo and should be used whenever possible. Approved colour variations may be used depending on context, production method, and design requirements.

The logo is available in both English and French.

Vertical logo

The vertical logo configuration may be used when layout or space constraints make it the more appropriate option.

This variant is available in both English and French. Approved colour variations may be used depending on context and production requirements.

Bilingual logos

Bilingual options are available for use when both official languages must be represented simultaneously.

Where emphasis on the name Bioenterprise is preferred, use the first configuration.

Where emphasis on Canada’s Food & Agri-Tech Engine is required, use the second configuration.

Colour variations

Use the full-colour or semi-reverse logo whenever possible. Always select the version that ensures strong contrast and legibility.

Single-colour or all-white versions may be used where production or design constraints require it.

Clear space

To maintain clarity and visual impact, always preserve clear space around the logo in all applications.

The height of the lowercase letters in “Bioenterprise” defines the spacing unit. (marked as “x” in the diagram). Maintain a minimum clear space of 2x on all sides.

Primary palette tints & shades

Tints and shades of the primary brand colours may be used for backgrounds and graphic elements to create contrast and visual interest.

The logo must always appear in its approved colour versions and should not be altered with custom tints or shades.

Use CMYK values for print production; use RGB or HEX values for digital applications.

Secondary palette tints & shades

The secondary palette is designed for subtle accent use and to complement the primary brand colours.

Tints and shades may be applied to supporting design elements where additional contrast or distinction is required.

Do not use secondary colours in the logo or as dominant background or primary brand colours.

Use CMYK values for print production; use RGB and HEX values for digital applications.

Shapes & graphics

The Bioenterprise Canada brand identity incorporates a family of leaf shapes—both filled and outlined—related to the logo, creating symbolic repetition. Telling Bioenterprise Canada’s Food & Agri-Tech Engine story, these forms reinforce themes of connection, innovation, and growth.

The leaf shapes may be used as background elements, image frames, or subtle decorative accents to add visual interest. They can be layered or combined to create larger compositions or used independently for a more minimal application. Refer to the examples in this section for guidance on combining base shapes, image frames, and outlines across both light and dark backgrounds.

A secondary graphic element—a circular pattern composed of small dots—represents a network and introduces a technical, connected visual tone. It may be used as a subtle background texture—in full, anchored to a corner, rising from the bottom, or partially visible within a layout.

This secondary graphic should always remain understated. Use low opacity and subtle placement to add depth and texture without overpowering the primary brand elements.

Download editable shapes and graphics below: