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10 Startup Expenses You Shouldn’t Waste Money On

Posted on June 24 2015 | Author: Admin

While I’m happy that Single Grain is now in a financial position to support two individual offices – both filled with full-time employees and the latest tech gadgets – I can easily remember back to the days when we were a bootstrapping startup like so many other companies out there today.

If you’re in startup mode yourself and haven’t yet received the million-dollar financing rounds you hoped for, you’re going to encounter plenty of temptations to spend money you don’t have.  If you want to keep yourself going and make it past that critical first-year hump, I’d highly recommend avoiding the following ten expenses until you’re on more stable financial ground.

Expense #1 – Office Space

Trust me – you don’t need a prestigious office address to be taken seriously.  These days, there are so many alternative options for office space that commercial leases should be the furthest thing from your mind.  Instead of blowing your budget here, look for coworking spaces or business incubators that offer extra perks for growing businesses at a fraction of the cost of traditional office rentals.  Even consider keeping your company remote until your finances match up with your leasing aspirations.

Expense #2 – Office Furniture

Now, even if you do decide to lock in to a traditional office lease, there’s no reason you need to waste even more money loading it up with new furniture!  Look for office furniture consignment stores, companies that are going out of business, university disposition programs or Craigslist ads to pick up everything you need at a fraction of the cost of buying new.

Expense #3 – Expensive Subscriptions

While paid subscriptions to services like Basecamp or Sprout Social might seem like they’ll take your business to the next level, keep in mind that there are nearly always free alternatives to these programs.  Trello and SocialOomph, for example, are two options that provide many of the same features as their paid counterparts.  Start with free subscriptions now and amp up your spending in this area later on when you can really afford to do so.

Expense #4 – Conference Travel

Being seen at conferences is great for your business’s profile, but it’s a pretty damn expensive way to get noticed.  Until your cash flow grows, look for local networking events or free online forums.  There are plenty of networking opportunities out there – it’s up to you to take advantage of them!

Expense #5 – Info Products

Info products are a huge weak point for me.  I love learning – so whenever somebody I trust and follow comes out with a new ebook or training course that promises to show me something new, it’s hard for me to keep my hand off my credit card.

But the thing is, I can afford to buy these products now.  If you’re starting out, buying in to a $999 course might mean the difference between paying all your bills one month or falling behind financially.  Not to mention, spending too much time learning can take away from the amount of time you’re actually implementing – and that’s much more important for a young company.

Stick with free online resources for now and make sure your time is focused primarily on actions (rather than learning).  There will come a time in the future when you can learn as much as you want!

Expense #6 – Shipping Supplies

Single Grain doesn’t ship products (unless we’re sending t-shirts to our followers), so we haven’t had to worry too much about the expenses that this process entails.

But if you do ship products, there are a number of ways you can trim your expenses in this area:

Take advantage of the USPS’s free packaging program (if flat rate shipping makes sense for your business).
Get the major carriers to compete for your business by asking them to match – or beat – each other’s shipping rates.
Constantly compare your actual shipping and handling costs to what you’re billing the customer.  If you’re coming up short on each transaction, you need to adjust your margins somewhere.

Expense #7 – Printed Marketing Materials

There’s nothing that says “I’ve arrived” like logo-printed envelopes and glossy custom brochures.  But when you’re first starting out, there’s also nothing quite as unnecessary as printed marketing materials.

Everything we do these days is online, which – for the savvy business owner – means that most traditional printing costs have become obsolete.  Sure, it might be worth it to pick up a box of business cards from Vista Print or Moo – especially if you plan on attending a lot of free networking events.  Just skip everything else and send electronic document versions to cut down on costs.

Expense #8 – Employee Salaries

At some point, your startup will grow to the point where bringing on traditional employees and compensating them with salary and benefits packages will make sense.  However, until you’ve reached a point where your cash flow is relatively stable, it may make sense to pursue alternative employment options.

Can some of your admin tasks be handled by a virtual assistant hired through Odesk?  Can you use a cloud-based accounting subscription service, rather than hire a traditional bookkeeper?  Or, if you must have employees on-site, can you come up with creative ways to compensate them based on performance incentives, rather than with set salaries?  There are options out there – and you can save a lot of money if you look for them!

Expense #9 – Brand New Computers

Sure, your buddy’s shiny new Mac laptop looks pretty appealing – and, as a business owner, don’t you deserve one too?  As Suze Orman would say, “Show me the money!”  If you can afford to buy brand new computers and tech equipment without negatively affecting your business’s finances, then go for it.  And if you can’t, look for manufacturer refurbished or “scratch and dent” models until your cash flow improves.

Expense #10 – Traditional Land Lines

If you need to set up phone service for your company (if, for example, you’re in a traditional office, rather than a coworking space), there’s simply no reason to buy-in to traditional land lines anymore.  Solutions like Google Voice or VOIP services will save you tons of money without compromising your overall service.

Now, with all of that said, I do want to make it clear that there are some areas where I don’t think you should look to save money at all costs.  The following three expenses are ones that I believe every small business owner should prioritize – regardless of how young, old, successful or financially devastated the company is.

Expense #1 – Legal Advice

When you’re starting out, find a good lawyer who specializes in your business’s area of expertise and pay for the advice you need to keep everything kosher.  There are plenty of things you can do to save money on legal expenses (for example, doing some of your own background research or filling out documents yourself), but the financial implications of failing to start out on the right legal foot can be enough to tank your company down the road.  Don’t skimp when it comes to good legal advice!

Expense #2 – Financial Advice

The same thing goes for anybody who’s handling your money.  While you can save money hiring a cloud-based bookkeeper rather than a staff clerk, don’t mess around with cheap advice when it comes to major financial planning issues.  Having a qualified accountant or tax attorney assist with setting up your books, advising you on potential tax saving strategies or determining your long range financial plan will be well worth any upfront costs.

Expense #3 – Taxes

And finally, don’t think that you can save money by skipping out on your taxes!

When I was much younger, I used to be terrible about setting aside the money I knew I’d need to pay my taxes later on.  Instead, I’d reinvest it in my business – rationalizing that the increased growth would leave me with enough income later on to cover each April’s tax bill.  Of course, that never happened – and every year, I’d wind up scrambling yet again to come up with the money I owed to the government.

Don’t be like me!  Whenever your startup receives a payment, make sure that the appropriate amount is set aside in a separate account that won’t be touched until it’s tax time.  It takes discipline, but trust me – there’s nothing worse than that mid-April scramble to come up with more cash!






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Perfecting Your Pitch

Posted on June 15 2015 | Author: Kelly Laidlaw

Gaining the support of investors is an integral part of growing your business. However, the thought of pitching to investors creates a tremendous amount of anxiety for many entrepreneurs. To help you succeed with your next pitch, here are some tips to get you on the right track.

Perfect your elevator pitch: You will likely make an elevator pitch before making an official pitch presentation. These are short, carefully-planned speeches that are meant to grab investors’ attention in less than one minute, or in the time it would take to ride up the elevator. The purpose of the elevator pitch is to say just enough to introduce your company in a compelling way, which will hopefully result in a subsequent meeting where you can present your idea in more detail.

Do it with passion. As an entrepreneur, you probably live and breathe your technology or product. Let that passion and enthusiasm shine through during your pitch! In order to stand out from the crowd, you need to be able to connect with the audience in an honest and exciting way. Including an element of storytelling is an effective way to make your pitch compelling and resonant.

Be clear about your financial plan.  Explain what value will be created with the capital you are raising and how you intend to use it.  Whether it will be for technology development, customer traction, or regulatory approval, outline the events that add value to the company given successful execution on attaining milestones. Be sure to include what your main revenue stream is, your timelines, and the exit strategy.

Market size matters. Investors want to know that you have the potential to grow. You should be able to demonstrate size and a gap in the market and a need for your product, technology or service.

Be prepared to wing it. Technology is a wonderful tool that helps us succeed in business. However, from time to time, technology can fail. If your computer crashes or there are problems with your slideshow, be prepared to wing it and present without technology. Don’t lose precious time in front of an investor while attending to a technology issue.

Have a business plan. If you want to raise money you will need a well-written business plan. The elevator pitch and presentation are needed to spark interest in your idea, but you will only close on the money after the investor buys in to your business plan. Although business plans vary, they all contain common elements. The Canada Business Network site offers selections that you may want to include in your business plan. At the end of the day, no matter how effective your pitch is, it will not result in an investment unless you can provide an analytical and feasible business plan that specifies how and when the investor will see a return. For more information on writing business plans, see a previous Bioenterprise blog post here.  Additional related resources can be found below.

In addition to my own insights, I have gathered some advice from one of our in-house experts, Joe Regan, who is the Managing Partner of Bioenterprise Capital. He brings extensive venture capital expertise gained from within two of Canada’s largest funds. Here are some of the insights that he shared.

Know your audience. Do your own due diligence on the audience to understand their specific needs so that you can tailor your presentation to resonate with their mandate and investment strategy.

Never say you don’t have competition. Sharing information about your competition actually helps you because it validates that you have a strong business idea. Also, it demonstrates that you have done your market research and understand your prospective place in the market.

Be realistic. Most investors see hundreds of pitches and can quickly detect overstatement of reality. Being realistic about valuation, market adoption and other aspects of your business with gain the trust and respect of the investor.

Be open to input and advice. Understandably, it can be hard to hear criticism about your idea. However, synthesizing the feedback and acting on it can help you build a strong relationship with the investor. A venture investment is a long-term relationship so there needs to be an ability to work together over the long run, with the tone being set at the first meeting.

Exploring these guidelines is an excellent first step in preparing your pitch. Should you require further advice or assistance about growing your business, feel free to reach out to our experts here at Bioenterprise. We are happy to help.

Kelly Laidlaw
Project Coordinator

References:
The Government of Canada Business Network
Canada Business Network Sample Business Plans and Templates
Elevator Pitch Tips

Photo Credit: Getty Images
 






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