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How Aspiring Entrepreneurs Can Benefit From Proper Business Communication

Posted on December 14 2016 | Author: Admin

For an entrepreneur there are many aspects to running a successful, well-rounded business. One significant factor to success is proper communication among employees and management, as well as B2B and B2C interactions. Without successful business communication, a business could suffer massive losses, injuries and even fatal mistakes can occur. An entrepreneur needs to be able to understand common challenges of business communication, characteristics of communication effectiveness as well as the importance of being able to adapt with technological change and its relation to communication.

Problems Surrounding Business Communication
Problems in business communication can come in numerous forms, and can have very different, problematic effects. For an entrepreneur to succeed they need to be aware of potential barriers within the communication process and how to avoid them. A few specific examples of barriers in business communication are:

Filtering – A barrier created by a speaker manipulating information they communicated to highlight positive aspects within a conversation and filter out the negative topics so that the audience does not know about problems and the severity they may possess.

Selective perception – This is a barrier put up by the receiver to select which information they want to see and hear based on their own specific needs.

Nonverbal communication – This is one of the most common barriers in communication. Many individuals may take nonverbal queues the wrong way, distorting the message that is being communicated.

Regardless of how the information is communicated; it needs to be conveyed in the clearest form possible. The communication process diagram demonstrates the varying areas in which barriers from employees, clients, partners, or other indirect consumers can easily arise and distort the message being communicated. An entrepreneur needs to be able to identify where the problem is originating and how to handle it as fast as possible.

Communication Process Diagram:


 

How to use Business Communication Effectively
Effective business communication has three specific characteristics that entrepreneurs need to follow for business success.

 1. Strategy in business communication comes from an individual’s ability to pre-plan a message. This planning phase involves developing the message, determining a target audience and the most appropriate medium for delivery. With strategy comes plenty of research – and in most instances, an entrepreneur should know the age, race, and gender of the audience to ensure their message will be communicated effectively and avoid misunderstanding.

 2. Being professional while communicating is such an important characteristic for entrepreneurs to follow – it could ultimately be the deciding factor of making a deal or losing one. Professional communication whether in person, via email, over the phone, etc., will foster a positive business reputation.

 3.  Adaptability in business communication trends is a very important aspect of corporate success. Entrepreneurs need to be able to adjust the way they communicate depending on the situation at hand. The situational context of an entrepreneur’s communication can affect how an entrepreneur approaches others and how the recipient deciphers the messages.

Business Communication and Technological Change
Being able to adapt to new communication technology will greatly benefit a new business’ progress by adding efficiency and ease to the workday. Entrepreneurs need to be familiar with technological software like email, video chat applications and online meeting websites.

 Communicating with consumers has greatly changed since the invention of the television and radio. Through technological change, social media has been introduced and developed as a top B2C tool. With over a billion active users on Facebook alone, it is no surprise that entrepreneurs thrive when social media is used effectively as a marketing tool. An entrepreneur must use their social media page correctly by following the three business communication strategies as mentioned above to ensure their messages are communicated properly to their audience.

 

Andrew Forgeron
Corporate Program Assistant 

 

Sources
Barriers to Effective Communication
Business To Business - B To B
Business To Consumer - B To C
How to Adapt the Way You Communicate to Different Situations
Three Steps to Effective Communication
What is Strategic Communications?

 






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