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So Youre Not a Graphic Designer

Posted on July 14 2017 | Author: Jennifer Kalanda

So you’re not a graphic designer? Don’t worry, neither am I!  Honestly, you don’t have to be in order to create and incorporate basic graphic elements into your marketing activities.  Working for a very busy non-profit, I have to wear many hats in my role – one of which is graphic design.  Since these activities can sometimes be infrequent, it’s hard to justify the cost of graphic design software.  And as I am sure you can relate, it seems impossible that I could have any extra time to learn how to use the software.  Instead, I have become very resourceful!

My favourite tool has saved me time and money, and there is a good chance you have even used it before – PowerPoint!  Yes, Microsoft’s PowerPoint has enabled me to create numerous advertisements, brochures, Christmas cards, business cards and even a roll-up banner.  That’s just for Bioenterprise and our clients!  In my spare time, I have used PowerPoint to create the graphic elements of countless gifts, signs and favours for my wedding, and floor plan mock-ups for my home renovations. 

 


Here are some features that help me get the most out of PowerPoint.

Images

You can format and edit images in several ways, from removing the background of an image, cropping out what you don’t need, to brightening or sharpening the image, and other great effects.

The feature I circled is one of my favourites because the shadow it adds makes images look like they’re floating. 

Quality

Your work can maintain a high-resolution when you save it as a PDF (assuming the images within your work are high-resolution and match the scale).  You can save the entire slide as a PDF or you can select the specific elements and save those only.  You can save your work in other image formats, but the format should be chosen based on where your work will be used (ex. prints vs. online). 

Colours

If you have some basic marketing materials, hopefully, your marketing firm provided you with a branding guide.  You can closely render your brand colours for both text and objects.  When you select the “More Colours” option and the ‘slider’ image, you can add your brand’s colours in CMYK, RGB or HSB.  Once you have made the colour formula, you can then save the sample in the empty boxes and your brand colours will be easily accessed for new projects.

Layers

When I am creating just about anything, there is usually a lot going on.  One of the “Arrange” features allows you to reorder the objects you are working with as it converts into a visual stack of objects.  By bringing the item forward, it allows you to tweak specific items without moving something you have already placed perfectly!

Slide Size

Now you may already be familiar with some of these Office features, especially if you’re a Microsoft Publisher fan, but one thing I like about PowerPoint is the ability to set a custom size for your work.  I often have to remake the same advertisement, but to different specs over and over again.  Publisher will only let you chose between formal paper sizes.  In PowerPoint, you can modify the size from as small as 1”x1” up to 55” x 55”.  With that kind of range, you really have the opportunity to make a lot of different kinds of projects.

If you have never thought to make anything on your own, consider starting with something small.  Recently, I had the pleasure of working with one of our clients to help improve their digital newsletter.  With a lot of important information to convey every quarter, it was essential to ensure the visual elements supported their content.  I created these headers simply by:

  • adding the high-resolution image to a blank slide
  • cropping the top and bottom to create a header bar
  • adding and formatting text over top.  (If the text is difficult to read, try adding or increasing the size of the shadow)
  • Selecting all the elements of my new header, right click and saving it as an image.  As mentioned before, I find PDF helps maintain the highest resolution, but since these images were for an email platform, I saved them in my second preferred format, png.

So far, I have found no limit to what I can create in PowerPoint.  Don’t get me wrong, I still have to outsource the big projects – but the amount of money I have saved, just being able to do my own design projects every year, is easily in the tens of thousands!

Happy designing!


Sources:
https://pixabay.com
https://www.shutterstock.com
https://products.office.com/en-ca/powerpoint

Jennifer Kalanda
Marketing Manager






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Bioenterprise and Women in Agriculture

Posted on October 19 2016 | Author: Jennifer Kalanda

Earlier this month, members from the Bioenterprise team attended the Advancing Women in Ag Conference in Toronto, Ontario.  It was the second Annual event in Toronto and the fourth across Canada.  Our team learned of this event last year and had since heard several positive reviews, determining that this event could be a great opportunity for several of us at Bioenterprise.

The conference was sold out and the banquet room was filled with more than 400 women from the entire value chain of agriculture.  Several topics and studies presented revealed that throughout agriculture, the industry is heavily dominated by men, and even more so, in executive level positions.  The conference also presented personal and professional development opportunities.  I personally found the presentations about leadership and time management to be my most valuable take-aways from the event. 

Some of the speakers discussed the importance of reducing barriers for women in agriculture, the challenges that lie ahead to do so, and the importance of inviting both genders to contribute to the conversation.  This discussion also stood out to me and fostered a sense of pride as an employee of Bioenterprise.

Bioenterprise was formed in 2003, with one office location and a very small team.  Bioenterprise has grown significantly since then – now with six office locations across Canada, nineteen full-time employees and two part-time positions.  We are even currently looking to fill two additional full-time openings on our team!

Our team has grown a lot, but what is interesting to note is how many of our positions are held by women.  Twenty-one employees total and THIRTEEN of them are women!  We also have two extremely well established women serving on our Board of Directors.

Some of my female colleagues and I have been with Bioenterprise for several years.  For the most part, we started out new to our roles or the industry itself, but we have been fortunate enough to receive the necessary support and opportunities to grow as professionals.  Dave Smardon, President & CEO, takes an active role in identifying areas for growth and then provides us with the tools to do so.  We have all been promoted or have advanced at Bioenterprise, demonstrating that gender just doesn’t seem to be a barrier within our organization.

The issues discussed at the Advancing Women in Ag Conference were certainly not lost on me and I truly learned a lot – but I am also proud to be a part of an organization that seems to be setting a positive standard.  

 

Jennifer Kalanda
Marketing Manager

 






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The Maritimes Are Keen on Agri-Tech

Posted on April 14 2016 | Author: Jennifer Kalanda


Earlier this year, the Bioenterprise Maritimes office locations delivered the Accelerating Agri Innovation event series, which was comprised of two events and attracted nearly 200 people between them.  The event series included the Accelerating Agri-Technology Innovation Summit in Truro, Nova Scotia from February 10-11, 2016, and the Accelerating Agri-Entrepreneurs & Innovation event in Charlottetown, PEI from March 21-22, 2016.

These events brought together agri-businesses, industry stakeholders, academia and government to explore and promote the entrepreneurial ecosystem in agri-technology. The focus was to build on the region’s innovative agriculture, agri-food and bio-based products economy. 

Attendees had the opportunity to network, make valuable connections and learn about the resources that can support the path of innovation and the market.  The event series also created a platform for the attendees to contribute to the conversation on the future of the agri-technology and collaborate with leading industry experts in Atlantic Canada.

The event series included keynote and panel presentations that provided agri-businesses, and other attendees with commercialization guidance as it pertains to this agri-technology sector.  These presentations ranged from understanding the services available to support the journey to market; how to build a successful business model that will attract investors and strategic partners; how to react in the market; and understanding what funding is available and how to prepare in order to access it.

Presentations were also made by agri-businesses, showcasing their innovations, and sharing their industry insights, the highs and lows from their path to market and what the future of agri-technology looks like for them.

The Accelerating Agri Innovation event series attracted nearly 200 attendees between the two events, with approximately an even divide between agri-business; industry stakeholders and service providers (both public and private); government and academia. 

The event series had support and panelist speakers from the following key organizations involved in the agri-technology ecosystem:
 

                     BioNB
Innovacorp
Agriculture and Agri-Food Canada
Perennia
PEI Business Federation Ltd.
PEI ADAPT Council
BIO|FOOD|TECH
PEI Business Women’s Association
Dalhousie University
Springboard Atlantic
PEI Association of Newcomers
National Research Council Canada
                  Perennia BioVentures
Farm Credit Canada
Bioenterprise Capital Ventures
Deloitte LLP
Farm Centre
Natural Products Canada Inc
Canada’s Smartest Kitchen
Community Business Development Corporation
Bioenterprise Corporation
PEI Rural Action Centre
Innovation PEI 
       

Throughout the Accelerating Agri Innovation event series, many trends within the agri-technology and Maritimes ecosystem were identified.

  • The pathways to market for agri-technology innovations and businesses are often very unique compared to other technologies.
     
  • The agri-businesses who are based in the Maritime regions have demonstrated strong market potential to succeed within their region and beyond.
     
  • The size and scale of a business does not measure market success.
     
  • There are many valuable resources in the Maritimes dedicated to supporting innovation and technology development.  These resources and organizations are also eager to collaborate towards enhancing the commercialization process.
     
  • Some of the top priorities of organizations in the ecosystem include being able to mitigate risk and foster success for the agri-technology ecosystem.
     
  • The Maritime Provinces are home to a significant amount of funding sources and opportunities that companies of any stage or sector could potentially access. 

It is evident that the east coast is driven to see the agri-technology sector prosper and the Bioenterprise Maritimes office locations in Nova Scotia and Prince Edward Island will continue to lead and support the commercialization of agri-businesses.


Jennifer Kalanda
Marketing Manager

 






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Why your website needs to have a responsive design

Posted on October 01 2015 | Author: Jennifer Kalanda

In any market today, having and maintaining an online presence is practically mandatory.  There is also no shortage of elements to consider, but your company’s website will likely be the first thing your potential customers will see.  So, how will they see it?

Are you mobile-friendly?

Did you know Google now uses mobile-friendly criteria as a ranking signal? 

According to comScore, within Canada, USA and UK, 50% or more digital media time is spent on a mobile device.  As so many users are only accessing content through their smartphone or tablet, it is important to have a mobile-first mindset but to also remember that desktop is still very relevant.

Be more than mobile-friendly.

Simply having a mobile version of your company’s website may not make your company more accessible or generate more business.  Mobile sites are essentially created as separate websites, which are often stripped down, or different from the content offered on the desktop version.  This can result in high bounce rates.  Google may even then interpret high bounce rates as a sign that a website isn’t offering relevant content to users and could lead to a drop in rankings.

Responsive website design.

Responsive web design is a method of design using intelligent coding which helps a website determine what kind of device it is being viewed on and then alter itself to fit to the screen size without any distortion. 

Responsive design ensures the best viewing experience across a wide range of devices, from mobile phones to tablet devices to desktop computers.  This design method increases the ease of reading and navigation with minimum scrolling and resizing.   This also ensures consistency for the user when viewing a website from one device to another.  Sites designed exclusively for mobile devices don’t offer the advanced navigational techniques found in traditional desktop websites.  

Google likes it.

As a website owner, it should be your goal to keep both your customers and Google happy.   A responsive web design means your website only has one URL which enables Google to easily index a website’s content within your domain.  This means that it can improve a site’s Search Engine Optimization (SEO) results.  

Time and money are precious.

A responsive website ensures the best use of your time, since it does not have to be spent on content creation for two versions of a website.   Managing multiple versions of a site also increases development, support and maintenance overheads. 

Generate new business.

If your customer encounters a problem with your site on their preferred device, it is likely you could lose that potential business.  Enhancing a users journey and experience will increase conversion rates and ultimately improve sales.

According to Google’s Think Insights on Mobile, 51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.  And when a brand’s mobile site or app makes it easy for a smartphone user to find answers, 69% of those users are more likely to actually buy from them.

Success with social media.

If your site is responsive you can build social shares for just one URL and when the site does get shared, wherever the link is viewed – whether on a mobile, tablet or on desktop – all of the content will be clear and easy to navigate.  Social shares impact SEO, having multiple versions of the same page dilutes the impact of any shares.

 

Jennifer Kalanda
Marketing Manager






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Conference Common Sense

Posted on January 21 2015 | Author: Jennifer Kalanda

Attending the right conferences can be an important element to the success, expansion or survival of your business. Once you’ve established your conference schedule however many, it’s important to make sure you show up with a plan and some common sense!

Get connected.
Many conferences have mailing lists that you can sign up for and receive updates about the upcoming event.  You can also follow their social media accounts.  Using their event related hashtags in your social media communications might even garner you a “retweet” or “like”, giving you exposure to others followers of the event (or even potentially new customers).  The event will use their electronic communications to promote things like, when registration opens, when early bird discounts expire or when they have booked an exciting keynote or sponsor.

Schedule meetings in advance.
Review the schedule in advance of the event and determine what panels, keynotes or workshops are going to be of greatest interest to you.  Armed with your event related agenda, try to schedule a few meetings with people in your network who are from the area or are attending the event as well.  Having a few key meetings already set up, will help ensure you are able to get the most out of your time away from the office.

Follow the dress code.
This seems pretty obvious, but you would be surprised!  It’s important for you to be comfortable and you have a long day ahead you, but following the event suggested dress code will ensure you present yourself as the well prepared professional you are.  If you are unable to determine the dress code, by the type of event, or pictures from the previous events, just be sure to dress for success!

Bring a lot of business cards.
Again, obvious but important enough it bares mentioning.  Make sure you have more than enough business cards with you at all times.   After you have had a conversation with someone and have swapped cards, take a few seconds and jot down some notes about your chat.  You don’t want to miss an opportunity when you are sorting through your contacts and following up.  You stand to meet a lot of people and have a lot of conversations to remember.

Network! Talk to people!
Understandably this, for some, is easier said than done.  But that’s why you are there; don’t miss out on the opportunity to make a valuable connection.  If you’re a little new to attending industry events, a good conversation starter to ask a fellow attendee is what brings them to that event.  This question is great because it encourages them to identify their goals and objectives to you right away.  Their answer should set you up to ask more relevant or engaging questions.  Another easy icebreaker is asking what they thought of the most recent speaker/panel/workshop.
Practice your elevator pitch, you are going to have to say it a lot — and if you haven’t already, read up on the latest industry news prior to the conference.

Position yourself as an expert.
Becoming and staying active in your industry could help you to develop a reputation as an expert to your industry peers and clients.  Those who are able to separate themselves as a leader could be asked to speak at events or write articles for related industry publications.  Your existing and new clients will feel good about doing business with someone who is celebrated by their industry.

Try to have fun.
Being in business should be rewarding and fun.  Industry conferences can add a layer of enjoyment to managing your company’s growth.  Conferences and networking events add a valuable social aspect to your business development and branding efforts.  Some events have fun activities such as group exercise, golf, or tours of the host city.  If time and budget permit, it’s worth taking an extra day at the beginning or end of the trip to explore a new city.  Attending an event and maximizing your meeting opportunities can be tiring, especially if you went to a great city and only saw the inside of a hotel!

But most importantly, follow up!
After the conference, send a quick message to those you connected with the most.  Don’t send out a generic email – make sure you personalize it.

Jennifer Kalanda
Marketing & Events Coordinator






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Conferences a plenty!

Posted on July 09 2014 | Author: Jennifer Kalanda

Small business owners are so busy, so the thought of taking a few days away from the office to participate in a conference, trade show or convention can seem like a low priority.  But it’s important to consider all the benefits of getting out there, getting to know your industry and even finding new ways to grow your business.  The trick to ensuring your experience is a prosperous one comes down to finding the right events!

With the list of conferences growing each year, the decision to attend one can require its own due diligence process.  Attending the right conferences can be an important element to the success, expansion or survival of your business.  But where do you even start?

First, determine your goals.
At the end of the day, what do you need to accomplish by attending an event of interest?

Make a short list.
Consider compiling a succinct list of top contenders.  If geography and finances are big factors then this won’t be a long list to put together.  However, don’t be to quick to dismiss an event just because it’s on the other side of the country.  If it meets all the criteria it could be worth your time and investment to attend. 

If you need help determining which conferences should be at the top of your list, try reaching out to your network.  See who has attended what conference, where and why.  Sometimes collecting someone else’s first hand experience can help differentiate a good conference from a bad one. 

Who will be attending?
What kind of people do you need to connect with and are they at the conference?  The demographic of the delegates will often be the deciding factor.  Sometimes sending a quick email to the conference organizers can help answer this question.  While conference organizers won’t go around giving out names and phone numbers, they are usually open to sharing their demographic charts or even a list of the position titles and company names of who attended the previous year.  A list rich in senior titles and quality firms is a good sign!

Another way to determine the conference audience is to look at the list of sponsors.  Sponsors spend even more time evaluating whether a conference is a good fit.  If you are familiar with the sponsors, then you should be able to wrap your head around why they have chosen to be a sponsor.

Are the topics relevant to your sector or business?
Don’t overlook the agenda.  If you are going to make time to attend a conference, try to make sure you will be able to learn a thing or two!  Conferences host panels and keynote speakers who discuss industry trends, challenges or hurdles and forward thinking ideas.  

Also be sure to consider how much time the organizers have allotted to networking.   Making a couple of strong contacts or leads can make any conference worth it, but you want to make sure there is enough time provided to do so.

And of course, how far do you have to go?
Travelling, flights and accommodations all add up and can be a pretty big expense, but if the conference is a must, find ways to make the cost of travel more justifiable.  Review your network and see who is near by, or even attending the conference themselves.  You can take advantage of the travel by setting up meetings with your contacts or even get in front of new ones.  Get into town a day early booked with meetings; if nothing else that day alone should merit your time away.

The decision on what conference to attend can be a bit of work, but the right conference will likely be worth it!

Happy conferencing!

Jennifer Kalanda
Events Coordinator






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The “Opt-Out” Button is no Longer Enough

Posted on January 15 2014 | Author: Jennifer Kalanda

As 2014 gets well underway I wanted to write about the new and toughest anti-spam law in Canada.  If you or your organization sends tweets, texts, facebook posts, emails or any other form of electronic communications in connection to ‘commercial activity’, then you may already be aware of Canada’s Anti-Spam Legislation (CASL).  If you haven’t heard of CASL yet, then you better keep reading!

CASL is the new anti-spam law that requires all commercial electronic messages (CEMs) within, from or to Canada to have consent from the recipients before sending the message.  This means that just providing the option to Opt-Out or Unsubscribe is no longer an acceptable compliance of anti-spam regulations. 

Consent has been defined by the legislation in two forms.  The best route to obtain consent is directly or referred to by CASL as ‘Express’.  This express consent is best collected in writing, which does include a (unchecked) check box option, but storing the date and time will also be required. 

The other form of consent is defined as ‘Implied’ and considered given under these circumstances:

  • if your organization sends out CEMs in the context of an existing business or non-business relationship
  • if the recipient conspicuously publish their electronic contact information without indicating they don’t want to receive communications
  • if the recipients voluntarily disclose their electronic contact information to the sender without indicating they don’t want to receive communications

Now, assuming that your contact lists have given express consent or you have implied consent, your CEMs must provide recipients with:

  • the name of the person or organization seeking consent
  • a mailing address and either a phone number, voice message system, email address or website where recipients can access an agent for more information, and which remains valid for at least 60 days after the CEM is sent
  • a statement identifying the person on whose behalf consent is being sought
  • the identity and contact information of any third party or affiliate used to obtain the recipient’s consent
  • a free unsubscribe mechanism that takes effect within 10 days maximum giving recipients two ways to electronically opt-out of communications, such as by email or hyperlink
  • the ability to opt-out of all types of communications sent by either your organization or a third-party partner

CASL will take effect on July 1st, 2014 and the penalties for violating the legislation are steep.  Get started and be proactive about obtaining consent.  Once CASL takes effect you will not be able to send CEMs that request consent.  Ensure your communications meet CASL requirements and collect your approved lists now.  Review your database and determine which contacts are CASL-friendly and who will need to be re-confirmed.  And don’t forget that written consent is the most effective way to protect you or your organization from penalty.

For more information about CASL and to ensure you and your organization avoid any violations, please read the documentation below.

Canada’s Anti-Spam Legislation
Industry Canada, Digital Branch, Bill C-28: Canada's Anti-Spam Legislation

Canadian Radio-television and Telecommunications Commission

Jennifer Kalanda
Events Coordinator

Image credit: Canadian Boxing Beaver Flag from the Flagshop.com
Disclaimer: This blog is intended to act as a summary and does not outline all elements of Canada's Anti-Spam Legislation and should not be treated as the formal guidelines.






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A Brand is the Consumer’s Reaction

Posted on June 12 2013 | Author: Jennifer Kalanda

Understanding your company’s brand can seem daunting, but it’s very important and can mean a greater competitive advantage.

Defining your business and your customer is crucial.
If your company has entered the market, branding has already begun whether it is intended or not. How so? Simply that your company’s brand is the perception received by its market. It’s your promise to the customer and it is crucial that those promises are kept. Ensure you are confident about why you’re in business and that your message is loud and clear. Your passion for what you do will help to define your brand and your relationships. Similar to any relationship in life, the relationship with your customer is no different; it’s built on the foundation of trust. Trust helps create and reinforce a positive perception and it must be earned through the ability to successfully meet expectations with every interaction.

A brand is the consumer’s reaction to the products and promises.
The brand of a company is only as strong as the community that supports it. As Wayne Roberts, President of Blade Creative Branding explained at a RIC Centre workshop, those relationships become the community around your brand and ultimately create brand ambassadors. Your ambassadors, the satisfied customers may or may not refer future business right to your company’s front door, but their positive perception of the company is accessible.

Customers are unforgiving if the trust is broken.
Positive perceptions and satisfied customers are imperative in today’s world where social media is at everyone’s fingertips. That rule where 'the average unhappy customer tells 10 people about a bad experience and only tells 1 person about a good experience' is archaic. Between Facebook, YouTube and Twitter alone, an irate customer can now tell hundreds or even millions of people about their bad experience in just 140 characters. Dave Caroll wrote a song and created a video about United Airlines breaking his guitar. To date, the video has been viewed more that 13 millions times. The chorus of his song summarized his experience and communicated his perception of a United Airlines brand. Manage your brand and media reputation through social media monitoring and Google Alerts; be sure to respond quickly.

Promote your accomplishments.
Create trust and confidence in your brand by aligning with other established entities. Canada Brand for example, was designed specifically to promote trust in Canadian products in both domestic and international markets. Canada Brand gives Canadian products a competitive edge by forming an emotional bond with consumers and provides a strong identity that is readily recognized.
Watch out for the opportunity to apply for awards. Winning an award is a positive way to establish credibility and a great opportunity to identify your brand with that of the award.

It’s important to remember that to the consumer, a brand is both tangible and intangible. The intangible aspects of branding are arguably more important. The good news is this doesn’t cost millions, but your customer is ultimately the one who decides what your brand is.


Jennifer Kalanda
Events Coordinator






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Conference Review: Agri Innovation Forum

Posted on January 03 2013 | Author: Jennifer Kalanda

In December, Bioenterprise represented the Agri-Technology Commercialization Centre at the Agri Innovation Forum in Calgary, AB. The Agri Innovation Forum is dedicated to showcasing the highest potential emerging, growth stage, and established agri-businesses. The event was well attended and brought together corporate strategics and active institutional and private investors with entrepreneurs and commercialization professionals.

The conference hosted several panel discussions from venture capitals, corporations and industry leaders as well as allocating ample networking opportunities for the very outgoing audience of delegates. The two-day event also showcased 13 quality company presentations who were prime for investment.

The conference opened with an introduction to the investors who identified what they look for in investment opportunities as well what entrepreneurs need to be aware of when seeking funding. Patrick Morand, President of Open Prairie Ventures followed this panel with a keynote presentation about investing in agri-businesses from the venture capital’s perspective. The session titled “Selling to Bunge Ltd” was very interesting as it provided insight into what can be a lengthy and difficult process. Miguel Angelo Oliveira, Executive Director, Global Innovations from Bunge Ltd. offered valuable recommendations for companies looking to sell to a large corporate strategic. He explained to the delegates that you have to find YOUR champion within the corporation; your champion of the change and the innovative technology. Reaching out to the right person will ensure you have someone committed to seeing the deal through the complicated processes of the large corporation.

The second day of the conference began with an industry and investor panel, which addressed industry trends and how they navigate through the growing landscape of opportunities. An insightful discussion held by corporate strategics followed, who elaborated on the venture capital market and how they develop strong portfolios of investments. Finally Dion Madsen, Co-Founder & Partner of Physic Ventures closed the conference with his keynote address about the future of food, the innovation that needs to happen and why failure is not an option.

Please visit our Events Page for a list of upcoming industry related conferences.

Jennifer Kalanda
Events Coordinator






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Conference Review: AgReturn Global Investments

Posted on November 29 2012 | Author: Jennifer Kalanda

Earlier this month, Bioenterprise attended the AgReturn Global Investments conference in Chicago, Il. The conference was attended by delegates from agriculture and investment communities, who gathered to discuss investment opportunities and provide a deepened knowledge of the sector.

The conference allocated ample networking opportunities for the intimate attendance, which included 50 speakers from top multinationals, private equity, venture capital firms and entrepreneurs.

Over the course of two days the delegates witnessed a variety of credible presentations that provided a comprehensive look at agriculture as an asset class with opportunities ranging from farmland to food and technology.

Solera Capital who purchased Annie’s Inc. in 2002 opened the conference with a discussion about taking the company public earlier this year; sharing strategies and obstacles. This panel was followed with informative discussions on the soft commodities market, innovations in seed and crop protections and strategies on agriculture investing by investors from institutions, family offices and endowments. Policy related issues and scarcity-driven opportunities in farmland and water were also discussed. The second day of the conference opened with a keynote from Bill Buckner, President & CEO of the Samuel Roberts Noble Foundation who addressed the importance and demand for investment in agriculture. Buckner was followed by a panel of investors who looked at the key drivers for investment in ag. Panelist, Dan Broderick, President of Global AgTech Investors Network acknowledged the innovation and opportunities taking place here in Canada, as well as mentioning Bioenterprise as a driver of such. Other panels and discussions reviewed the role M&A has played in the sector, strategies for responsible investing, as well as opportunities for investment in Asia and Africa.

Bioenterprise is proud to attend the Agri Innovation Forum in Calgary as sponsor with the Agri Technology Commercialization Centre.  See you there!

Jennifer Kalanda
Events Coordinator






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