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Using Case Studies to Improve Internal Business Operation

Posted on April 27 2016 | Author: Britney Hess

Using Case Studies to Improve Internal Business Operation

Internal case studies can introduce a company’s values to employees. They can also be used as an effective tool to evaluate key lessons learned, including best practices and potential areas for improvement.

Why should you use case studies for training new employees?
In a small start-up, it can be easy to maintain communication flow between the founder or CEO and the small team that is driving the business forward. Growth is often a goal of smaller start-ups, however many challenges can be associated with it, including the onboarding process. Internal case studies can be used as a time-sensitive training method to convey the organization’s values, processes, and key historical events (e.g. important clients or pivot points). Additionally, they can stimulate discussions around improving internal processes.

What does an internal case study look like?
A typical business case study is a detailed account of what happened in a particular company, industry, or project over a set period of time. Having case studies from several departments in the organization helps to give employees a broad understanding of the company’s goals.

The reader is given details about the situation, often in a historical context. Objectives and challenges are outlined, followed by actions taken, conclusions, and lessons learned from the experience.

What are the benefits of using internal case studies?

  • Expedites the onboarding process - faster understanding of company culture and history.
  • Stimulates discussion - allows conversations to start regarding best practices.
  • Prevents repeat mistakes – learning from the past.

Getting started – how should you write a case study for training purposes?

  • The goal is to capture an interesting situation or challenge, and then bring it to life with words and information. Creating a story line makes the information engaging.
  • Make sure readers can skim the page for the relevant information. Certain formats can help facilitate this, such as headings or subheadings.
  • Highlight certain sections like “lessons learned” or include a short summary or timeline. Visuals are helpful.
  • Find a case study template and stick to it.

Britney Hess
Junior Analyst



University of Notre Dame, how to write a business case study: http://www3.nd.edu/~sbyrnes1/pdf/Writing_Resources/Writing_Case_Study.pdf

Using case studies for knowledge transfer:

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Best Finance. (2015). How to Choose a Currency for Your Offshore Bank Account. Retrived from: bestfinancenetwork.com/tag/banking-services

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Is your Business Innovative?

Posted on September 16 2015 | Author: Britney Hess


Have you considered an innovative business model?

What is innovation?

First, let’s define creativity. According to the Merriam-Webster dictionary, creativity is the ability to think of new ideas. Innovation, on the other hand, is putting that creative idea into action. Innovation may be disruptive, meaning it changes an entire market. Or, innovation can sustain an existing market by improving on the current offerings. 

Where does innovation come from in a business?

There are many potential sources of innovation. The innovation may be driven by the manufacturer of a product. In this case, there may be a more efficient process for creating the same product, or a new ability to manufacture a disruptive product. Innovation can also be driven by the end-user. In this case, the business may receive feedback from the end-user based on the value delivered to the customer.

What is a business model approach to innovation?

An innovative business model should take into account both the manufacturer and the end-user, as well as all of the other components in a typical business model. There are several business model templates available to help visualize how the components will affect one another. The components of a typical business model template include: value proposition, business activities, resources, channels, relationships with customers and partners, revenue streams, and cost structure (check out The Business Model Canvas by Alex Osterwalder for a commonly used business model). It’s important to think about how all of the parts fit together, and how a change in one area may affect other areas.

Create your own innovative business model

It can be helpful to understand the typical business model in your industry or sector. Do research on both smaller competitors and larger corporations. You may want to look at industries that are using, or have used, a similar business model in the past. This can give you a jumping-off point for some creative ideas. Once you have come up with your innovative model it can be beneficial to carry out some small-scale tests to ensure the creative idea is truly an actionable innovation. It’s also helpful to talk with industry experts to ensure you have a plan that makes sense in action!

Bioenterprise works with innovative businesses relating to agri-technology. We routinely look into the business models common to the specific sectors within agriculture to help our clients best understand what is already out there, and how they can modify it.


Britney Hess
Junior Analyst

Business Model Canvas:

Innovative Business Models:

Photo: https://pixabay.com


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