As the Marketing Manager for Bioenterprise, Jennifer Kalanda is actively engaged in all outreach activities and brand strengthening initiatives. She is responsible for the development and implantation of the organization's national marketing, events and communications strategies designed to increase brand awareness and establish thought leadership while supporting organizational growth. Jennifer also delivers content creation and dissemination through key strategic platforms and channels, including press releases, articles, digital and print marketing, and website design and maintenance. Supporting the Events & Marketing Coordinator, Jennifer oversees the delivery, implementation, and evaluation of the organization’s event strategy across Canada.
Jennifer joined Bioenterprise as the Marketing & Events Coordinator, where she applied several years of experience enhancing corporate relationships and coordinating successful events and promotional opportunities.
Jennifer’s previous roles at the Toronto Argonauts and the York University Athletic Department encouraged her ability to thrive in fast-paced environments while performing duties such as fulfilling corporate obligations, event and staff management, and developing new programs and promotions.