A key component of successfully growing a business is conducting market research. However, keeping up-to-date with industry news, developing social media strategies, investigating competitor activities, and any other kind of research often involves countless Google searches. If only there was a tool to keep all of your favourite sources in one location… Readers, meet Feedly.com!
Feedly is a free RSS tool, meaning that it provides users with headlines from the websites they choose to follow. It allows you to gather, sort, share, and save content, keeping it all in one space. You can follow various sources, such as blogs, news sites, and even podcasts and YouTube accounts. The platform keeps track of the content you have read and saved, maximizing your knowledge gathering efforts. Feedly provides a clean and easy-to-read feed, and offers different layouts to fit your preference (e.g., magazine style, titles only, etc.). Feedly is one of my favourite productivity tools since it saves valuable time when searching for specific content online. Instead of bookmarking numerous websites and opening an overwhelming amount of tabs and windows, I can keep track of the web pages I have visited on one platform. I no longer spend time realizing that I’ve read a certain article already or open a website that doesn’t relate to my interest. Feedly has several useful applications. Here are a few that have made my research process more pleasant:.
Follow sources: When searching for content, you can either search for specific sources (e.g., The Entrepreneur, Forbes, CBC) or enter keywords in the search bar. If you are interested in a particular subject, such as agriculture, you can perform a search and a list of sources will appear related to the topic. Clicking ‘follow’ next to the source will result in the latest headlines from that source appearing on your feed, giving you easy access to its content. For example, instead of going to the Forbes website and having to actively search for articles of interest, their headlines will be shown in one place, easily recognized.
Organize your content into categories: Now that you have multiple headlines from various sources in your news feed, you may want to organize them into categories. Feedly allows you to label your followed sources so that you can browse specific topics. For example, a user working at an agri-tech start-up may label their website with “Industry News,” “Business Tips,” etc. – customize the content into relevant categories, there are no restrictions! This feature allows you to view articles within a single category, thus making your browsing activity more efficient. However, you still have the option to view all websites if you prefer. By clicking ‘Today’ at the top of the sidebar, you will be provided with current content. These options will appear on the left sidebar (shown to the left).
Save your favourite items: See a headline that caught your eye but want to read later? Tag the article as ‘Read Later’ and enjoy reading it anytime. No more having to make note of the URL or keeping it open in a window, it’ll be kept safe in your Feedly account available on any device. Articles that you have read can be ‘Marked as Read,’ allowing you to track articles you have already seen. You can choose to keep these items in your feed or have them disappear.
With the abundance of information on the Internet, it can be time-consuming to navigate through search results. Feedly has the ability to optimize efficiency during your search activities. It is a true time-saver and makes research—whether for business or everyday purposes—a little more enjoyable.
Strategic Partnership Assistant